Established in 1998, Simplicity is a design company that promotes in various design fields, from interior decorations and graphics to product designs, with the concept,"offer Japan's both modern and future creation of culture and lifestyle". To be engaged in the activities of creating Japan's culture and lifestyle is the internationalism of modern global society, and holding that as one of our missions as a Japanese, we are assimilating our design activities into the modern society with Japan's honorable traditional techniques as the source. The activities consists of holding "food, clothing and shelter" as the ground elements for our proposals of culture and life. Considering "food" as the origins of culture, for starters, we opened up a Japanese food restaurant "HIGASHI-YAMATokyo". Furthermore, we next closed up on "wagashi-Japanese sweets", and created our own brand of wagashi "HIGASHIYA". In connection with "food", we next promoted product designs such as dishes, and in 2003, Simplicity Super Studio was established creating products of living utensils utilizing traditional Japanese industrial arts. SIMPLICITY is an organization that considers designs as a creation of culture, and promotes design activities, not limited to architect and interior designs but in all kinds of genre.
					4-10-3 Himonya Meguro-ku Tokyo 152-0003 JAPAN T.+81 3 5720 1310 　F. +81 3 5720 1320