- Shinichiro Ogata
Knowledge and techniques cultivated over time
I have always felt a strong attraction to such things
Whenever I sense them fading,
I am overcome with impatience and sadness
It makes me feel as though a part of my body
Is being ripped away
To cherish tradition
Is to think of someone in the faraway past, someone who shaped me into who I am
Day after day
In the words we speak, in the food we eat, in the tableware we use,
There are many faceless people allowing me to be who I am
Within the vast flow, I too am merely a speck
The joy and sadness of this knowledge inspire me to create
By cherishing tradition, we give birth to a new era
Thinking of someone in the faraway future,
I am motivated to create something that can only be made at this moment
From Japan, brimming with tradition, to the world
When I was young and didn't know much about the world, I longed for Western design and travelled many countries to see them with my own eyes. However, from a certain point, I started to realize that the most amazing designs were actually those around me at home, not those overseas. Japanese culture has continually influenced Western culture and art. What could I possibly express without knowing this important fact? No matter where I went, I always came to the conclusion that I was nothing other than Japanese. This certainty became the core of my existence as a designer. To be on equal ground with the world, I realized that I needed to learn my own culture, as well as to feel compassion and be proud of my heritage.
Since then, my firm belief has never changed ? the certainty that I have a message to share. An acute sensibility and palate cultivated in an abundant yet severe natural environment; an aesthetic that can be generous or daring; an attitude towards craftsmanship that never spares any effort; wisdom of living a modest and simple life. The culture of Japan is indispensable in a world seeking balance between mankind and nature. I continually strive to express this in my own way, through food, tableware and space. It is also what lies at the core of Simplicity and its activities today.
I have only taken a small step, and there are still many things to be practiced.
Simplicity's mission is to express Japan as one way of how things can be done, and to share this with the world. Cherishing the past, the present and the future of Japan and the rest of the world.
To inherit the tradition and keep it alive,
Is simply to innovate and adapt it to the present era
Based on traditional methods and sensibility, which Japan triumphs,
Simplicity endeavors to create the culture of the next generation
By crafting items that fit the modern day lifestyle
And offering a high quality, plentiful life to the world
- Oct. 1998
- Established Simplicity Ltd.
- Dec. 1998
- Opened Japanese restaurant Higashi-yama Tokyo at Higashi-yama, Meguro-ku
- Apr. 2003
- Opened Japanese confectionery shop Higashiya at Aobadai, Meguro-ku
- Opened the annex Sabo, which offers tea, desserts and alcoholic drinks
- Apr. 2003
- Established product brand Simplicity Super Studio
- Feb. 2004
- Entity conversion to Simplicity Co., Ltd.
- Jan. 2005
- Opened Japanese confectionery shop ori Higashiya at Nishi-azabu, Minato-ku
- Sep. 2007
- Opened Japanese confectionery shop Higashiya man at Minami-aoyama, Minato-ku
- Feb. 2008
- Renamed Simplicity Super Studio as Sゝゝ[es]
- Opened furniture shop Kurabu at Himonya, Meguro-ku
- May. 2009
- Closed Higashiya at Aobadai, Meguro-ku due to termination of rental contract
- Jul. 2009
- Opened Japanese confectionery shop Baishinka at Yakumo, Meguro-ku
- Aug. 2009
- Opened Japanese restaurant Yakumo Saryo at Yakumo, Meguro-ku
- Oct. 2009
- Opened Japanese confectionery shop Higashiya Ginza at Ginza, Chuo-ku
- Apr. 2010
- Closed Kurabu, moved to the salon in Baishinka at Yakumo, Meguro-ku
- Established press room at Himonya, Meguro-ku
- Mar. 2012
- Separated the Japanese confectionery section and established Higashiya Co., Ltd.
- yakumo saryo
- HIGASHI-YAMA Tokyo
- HIGASHIYA GINZA
- HIGASHIYA man
- ori HIGASHIYA
|Andaz Tokyo Toranomon Hills||Interior design||2014||Hotel|
|Gourmet Shop by Mandarin Oriental Tokyo||Interior design, Graphic design||2014||Retail store|
|BLOOM&BRANCH||Interior design||2014||Retail store|
|OOTEMORI||Interior design||2014||Commercial facility|
|Aēsop Shinsaibashi||Interior design||2014||Retail store|
|Aēsop Kyoto||Interior design||2013||Retail store|
|Ouen||Architecture, Interior design, Graphic design||2013||Wedding facility|
|JP Tower Museum INTERMEDIATHEQUE||Interior design||2013||Exhibition facility|
|yorozu||Interior design, Graphic design||2012||Bar|
|thé théo||Interior design, Graphic design||2011||Restaurant, café|
|Sasaki||Interior design, Graphic design||2010||Restaurant|
|Takeo paper show 2010 [proto-]||Art direction, Installation||2010||Event, Exhibition|
|Le Comptoir de Benoit Osaka||Interior design||2008||Restaurant|
|Wasara||Art direction, Product design||2008||Product|
|Sansuikaku Bettei Kai||Interior design||2007||Hotel|
|Niki Club SIKI||Package design, Graphic design||2007||Product|
|Kakitsubata Bekkan||Interior design, Graphic design||2006||Retail store|
|J-Period||Art direction, Installation||2006||Event, Exhibition|
|Kakitsubata||Interior design, Graphic design||2006||Retail store|
|40ct & 525 by Takeo Kikuchi||Architecture and Interior design||2005||Retail store|
|Sansou Murata / Kyu, Gyou||Interior design||1992 (Kyu, Gyou 2004)||Hotel|
|artegio dining||Architecture and Interior design, Graphic design||2002||Restaurant, Bar|
|Plaza Hotel Tenjin||Interior design, Graphic design||2002||Hotel|
|Bassin||Interior design, Graphic design||2001||Restaurant, Bar|
- Aug. 22, 2014
- DESIGN STUDIO page is updated. View more details here.
- Jul. 15, 2014
- Press Page is updated. View more details here.
Please send your contact information,
including company name, your name, phone number and email address,
to the following email address.
* There are currently no internships or job positions available.
Simplicity Co., Ltd.
4-10-3 Himonya, Meguro-ku, Tokyo 152-0003 Japan